7 Mobile Marketing Myths and Misconceptions – By Peter LaMotte, Published August 13, 2014
If your business hasn’t yet jumped into the mobile marketing arena, here are some statistics to consider:
- 1.4 billion smartphones were in use in 2013 (one in seven people worldwide).
- Americans typically spend up to two hours a day on their mobile devices.
- One out of every four online searches is conducted on a mobile device.
- 57 percent of users won’t recommend companies with poor mobile sites.
This should be enough to convince any business to get involved in mobile marketing — as long as they don’t succumb to these mobile marketing myths and misconceptions.
- Mobile marketing is a flash in the pan. Don’t believe it. Or, as Internet marketing expert Matt Bacak bluntly puts it, “You’re simply an idiot if you think mobile marketing is not here to stay.”
- Mobile users are all the same. Some businesses are convinced that mobile marketing is only effective with Millennials or Generation Y. But according to media company Digiday, more than half of those using mobile technology are aged 35 and older. “Older generations are toting their smartphones and tablets around with them,” and you don’t want to “miss out on reaching them because you think they’re behind the times,” says Angela Suico at Business2Community.